Hallmark Does Adoption

A 13-part series for television begins in June 2002

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Hallmark Entertainment is bringing a 13-part series called "Adoption" to television. The first segment was aired on June 1, 2002, and subsequent one-hour segments are scheduled on Sunday evenings. Check your local listings for the Hallmark Channel.

It looks like the series is airing exclusively on the Hallmark Channel, and hopefully, arrangements will be made quickly with other networks to provide greater exposure.

For more details, Hallmark Channel has created an Adoption Web Site with summaries and a place to contribute your adoption story.

The President and CEO of Crown Media United States (operators of Hallmark Channel U.S.) Lana Corbi, said, "This series is powerfully evocative. Not every situation ends in the adoption of a child, and we learn that adoption is much more a journey than a process."

Press Release

FOR IMMEDIATE RELEASE
March 6, 2002

ADOPTION NAMED AS NATIONAL OUTREACH INITIATIVE FOR HALLMARK CHANNEL U.S.

National and Local Campaign Seeks to Dispel the Myths Surrounding AdoptionAnd Enable Viewers to Make a Difference in Their Communities

Hallmark Channel U.S. spotlights Adoption as the network's national outreach initiative it was announced today by Lana Corbi, President & CEO, Crown Media United States, which operates Hallmark Channel U.S.

Adoption, the first in Hallmark Channel's annual cause-related initiatives, will be rolled out nationally as well as in select communities across the country in 2002. The mission of the adoption initiative is to provide the tools that enable viewers to make a difference in their communities. The network seeks to dispel the myths surrounding adoption and shed a positive light on the process of adoption. Hallmarkchannel.com will serve as an information network with lists of facts, frequently asked questions, links to adoption organizations and chat rooms. The network will provide a toll-free hotline for those not able to access the Internet.

"Dispelling the myths surrounding adoption and the adoption process, as well as helping people make a difference in children's lives who are seeking a family, are some of the key issues paramount to Hallmark Channel," said Ms. Corbi. "We will reach out and touch the network's viewers through our highly relevant original series, 'Adoption,' as well as through our national and local outreach programs. We will do everything that we can to bring this story to people across the U.S. -- through Hallmark Channel's programming, on-line efforts, public affairs outreach and through alliances with adoption organizations."
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Next: Hallmark Channel launches series Web site

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