Adoption Advertising - Finding Birthmothers in the Classified Ads
by Tom Pellegrene, Jr.Fort Wayne, Indiana
tompellfw@aol.comIntroductionThe world of classified advertising is a minefield for potential adoptive parents.
- How do you advertise to find a birthmother who may be interested in making an adoption plan for her child?
- Where do you call, and what do you ask?
- How can you tell whether you're getting a good rate for your ad?
- And how can you tell whether your ad campaign is succeeding or failing?
These questions and others like them keep popping up on AOL Adoption Forum bulletinboards. I work as the manager of news technologies at a midsize Indiana newspaper, and my wife Pam and I have fought through the minefield and have found some of the answers -- our son was born in late 1997 and we completed a private adoption in 1998.
In about 18 months since we began advertising in newspapers, we have been called by about four dozen birthmothers, birthfathers or their relatives and friends who wanted to talk about possible adoption plans. It can work for you, too.
Remember, this advice is free, and although it's based on our experience, you might conclude that that's what it's worth!
First things first: If you don't have an adoption lawyer, get one, and seek hisor her advice about advertising. The best lawyers for private adoption are those whose entire practice is in private adoption. If you're looking, check the Yellow Pages in your state's capital city or principal city, or call the state bar association for advice. Having the right lawyer can be much more important than anything else in the adoption process.
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